本者为Martin，原文发布于2010年8月31日，文章涉及数据以当时为准。
德国科隆国际游戏大展是行业领头公司推新作品，达成合作协议的盛会。会上年轻玩家争相体验趣味盎然的演示游戏。
以往，优秀掌机游戏和仿真PC游戏是大会关注焦点，但2010年，社交游戏却引起巨大轰动。为什么呢?多半是因为社交游戏呈节节攀升之势(游戏邦注：《FarmVille》玩家已突破8240万，而《FishVille》也在发行短短2天内获得87万用户)。
并非只有Zynga成绩显赫，过去几年来整个行业一直发展迅速。据悉，欧洲和美国社交游戏市场2009年的总营收达4.9亿美元，且2010年有望翻倍，增至8.4亿美元。这完全是得益于Facebook现象吗?其实并非如此，因为这些数据和亚洲市场2009年的70亿美元营收相比，就显得微乎其微。
这应该归功于游戏带来的社交影响(游戏邦注：不论是在 Facebook、MySpace、Hi5，还是在QQ、Odnaklassniki及其他社交平台)。因为当一款游戏建立在某个既有平台之上，它能够让玩家同整个网络的好友联系起来。
那么，究竟是什么因素促使社交游戏取得如此傲人成绩：
1. 网民都是潜在游戏玩家
2. 游戏采用免费体验模式
3. 社交网络提供强大广告平台，促使游戏获得病毒式传播
4. 游戏创造好友之间的竞争关系
5. 游戏是个互动体验
6. 游戏提供合作机会
7. 游戏定期策划比赛/促使玩家持续体验
8. 游戏提供赢得奖品的机会
8 key elements that make social gaming successful
By Martin
A week has passed from Gamescom in Cologne- the event where industry key players introduce their new stuff and make partnership deal for the future. And yes a place where youngsters are basically killing each other to play some cool demo game.
Like in every year cool console games and almost real-life PC games got a lot of attention, but this year social gaming got an extra attention. Why? Mostly since it’s growing like bamboo. FarmVille has over 82.4m uses, FishVille got 0.87m users within two days after launch.
But it’s not only Zynga, the entire industry has been rocketing for the last few years. Social gaming market in EU and US together was $490m in 2009 and it is expected to almost double in 2010 and reach $840m. Is it all due to phenomenon of Facebook? Actually not, since these numbers are like candy money compared to Asia where the market hit $7b in 2009.
In general it is all due to the social effects in games, no matter is it in Facebook, MySpace, Hi5, QQ, Odnaklassniki or somewhere else. Because when a game is built on top of an existing platform, it has the opportunity to connect a user with their entire network of friends.
But what are actually the key elements that make social gaming successful?
1. Everyone who has internet can be potential players
2. It’s mostly free to play
3. Social network provides a great infrastructure for advertising and the game to go viral
4. It creates competition between friends
5. It’s interactive
6. It enables co-operation
7. Regularly scheduled tournaments/offers keep people playing
8. It gives people an opportunities to win prizes(Source：fortumo)
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