Zenless Zone Zero Teams Up with McDonald's - But There’s a Twist

Zenless Zone Zero is teaming up with McDonald's to introduce exclusive merchandise at select locations in China. This collaboration follows in the footsteps of previous partnerships between other HoYoverse titles and popular fast-food chains worldwide, marking a new chapter for Zenless Zone Zero.

Despite launching just a few months ago, Zenless Zone Zero has rapidly gained traction in the gaming community. The game's engaging story, vibrant characters, and charming Bangboo companions have all contributed to its growing popularity, thanks to the expertise of renowned developer HoYoverse.

With the upcoming release of Version 1.3 on November 6, players can look forward to the introduction of new S Rank characters Yanagi and Lighter, alongside fresh gameplay content and events. Additionally, this update offers an exciting opportunity for players to acquire exclusive items through the game's inaugural collaboration with McDonald's.

During the official Zenless Zone Zero 1.3 livestream on Bilibili, HoYoverse announced this exciting crossover, though it appears to be exclusive to China. While specifics about the collaboration are still under wraps, noted Genshin Impact leaker MadCroiX has provided a glimpse of some exclusive merchandise linked to the event.

The leaked items include an Anby Demara pin and a keychain featuring a Bangboo dressed in a McDonald's uniform, complete with the phrase "Best Friends Forever." The leak also hints at a large cardboard display showcasing the McDonald's Bangboo. This isn't the first instance of HoYoverse partnering with a food chain in China, as Genshin Impact previously collaborated with KFC to offer limited Melusine toys to fans in the region.

Zenless Zone Zero's Exclusive McDonald's Collaboration in China

The official illustration for the collaboration features characters from Zenless Zone Zero—Anby, Nicole, Nekomiya, and Billy—enjoying McDonald's fried chicken and burgers outside the restaurant. This suggests that obtaining the ZZZ merchandise may require purchasing a special meal. Given that the game includes similar fast-food establishments and dishes, like Cheesetopia, this crossover seems like a fitting choice.

Despite its limited scope, the partnership with McDonald's is thrilling news for Zenless Zone Zero fans. Should the collaboration prove successful, HoYoverse may consider expanding it to other countries. However, not all of the company’s international partnerships have been seamless; the recent crossover between McDonald's and Genshin Impact faced criticism due to players encountering difficulties redeeming their rewards. Fingers crossed that the Zenless Zone Zero collaboration will run smoothly and lead to even more exciting ventures in the future.